Practice makes perfect! Run through your consulting presentation several times to make sure you’re familiar with all the elements, that your technology works as expected, and to ensure that the length of your presentation fits within the expected parameters. Be clear and concise so your message doesn’t get lost in a cluster of disorganized words. Spend as much time focusing on your verbal presentation as your visual accompaniments. Your visual presentation matters, but so do your words. Use professionally designed templates for your visual presentation materials to make sure they add to your presentation rather than detract from it. We don’t have an eye for fonts, color combinations, or layouts. Good graphic design is a skill most of us don’t have. Regularly remind your audience how the content you’re covering relates to your initial stated outcomes, so they understand the relevance of the information you’re presenting. Refer to the preferred outcomes regularly. Ask reflective questions, invite individuals to share their own stories and experiences, or create interactive polls if you’re using an electronic presentation format. It’s common for your audience’s attention to wane throughout your consulting presentation, so stay in front of it with regular opportunities for them to re-engage with you. Keep all of your visual materials consistent as much as you can to maintain branding and professionalism. Use graphs, charts, infographics, or animated explainer videos to enhance your presentation and make sure you clearly convey your main points. Your words matter, but sometimes concepts are difficult to understand or overarching trends get buried in data. Use visual tools to enhance your message.
This doesn’t have to be complicated a simple statement like, “Today I’m going to share ways to improve the end-user customer experience,” will suffice. Make sure you and your audience are on the same page by stating the goal of your consulting presentation before you begin sharing data or details. Tell an engaging story about a huge success or failure, lead with an industry-relevant joke, or display a comic to draw them in. Start your presentation with something that will grab your audience’s attention. Your focus will differ depending on whether you’re speaking with executive leadership, middle management, or direct service team. Make sure you understand who you’ll present to before creating your consulting slide deck.
Here are tips from the visual presentation experts at Powtoon. Are your presentations a little lackluster? Do you get less-than-stellar performance feedback from your audience? Or are you preparing for your first big pitch and want it to be well-received? If you’re in the consulting industry and are looking to take your presentations to the next level, we’ve got you.
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